← The Seven
SIN7 / V OF VII
SLOTH
Midnight Blackberry
“Slow down. Stay dangerous.”
Midnight blackberry. Keep a little mystery.
Follow the first drop ↗01 / The flavor direction
Move at your own pace.
Midnight blackberry explores the deeper side of berry flavor. Dark fruit character and a smooth finish give SLOTH a quieter personality without losing its place in the lineup.
Deep blackberryDark berry characterVelvety fruit finish
These notes describe the intended flavor profile. Final ingredients and nutrition information will be shared with launch details.
02 / Behind the design
Crescent moon & hourglass
A crescent moon curves around an hourglass filled with violet light. Clouds and stars create an after-dark world. SLOTH makes a statement without rushing to make it.
- The sin
- Sloth / V
- The flavor family
- Dark berry
- The finish
- Deep & smooth