← The Seven
SIN7 / VII OF VII
LUST
Strawberry Lychee Kiss
“Give in.”
Strawberry meets lychee. A tempting first impression.
Follow the first drop ↗01 / The flavor direction
Follow the temptation.
Familiar strawberry meets the delicate, fragrant character of lychee. LUST is designed around a sweeter fruit pairing with a soft finish and a little unexpected intrigue.
Sweet strawberryFragrant lycheeSoft aromatic finish
These notes describe the intended flavor profile. Final ingredients and nutrition information will be shared with launch details.
02 / Behind the design
Pink satin & glossy lips
Glossy pink lips and sweeping satin ribbons bring movement to the can. Vivid magenta against black makes LUST the unmistakable final note in the seven-can lineup.
- The sin
- Lust / VII
- The flavor family
- Strawberry + tropical fruit
- The finish
- Sweet & aromatic